Sort of Coal is a Danish design company with a passion for the intriguing, traditional material of Japanese Binchotan Charcoal, also called White Charcoal. White Charcoal is the highest grade of charcoal with approximately 90% carbon content. In Asia it has been used for centuries for its purifying, enriching and restorative benefits and is often referred to as “active charcoal”. The seeds of Sort Of Coal were sown upon a chance discovery of White Charcoal in the streets of Kyoto as the intriguing material caught the creative eye of Danish ceramic artist Louise Vilsgaard. Introducing her friend, commercial film producer Pernille Lembcke, to her extraordinary discovery, they soon went on to develop a philosophy for a new company that would bring the finest White Charcoal, to a brand new Western audience.